PitchProof Website sales intelligence
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Website sales intelligence for agencies

Turn Any Prospect's Website Into the Business Case for Hiring You.

White-label website audit reports that turn any prospect's site into a business case for hiring you. PitchProof shows where a website may be losing trust, leads, and revenue before the sales call.

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Scan one prospect free - no card. Upgrade after the preview to unlock the complete report, PDFs, saved reports, and branding.
Sales-Ready Reports PDF Reports Professional Dashboard
PitchProof Built for agencies that need clearer website sales conversations.
Website AssessmentComplete
PitchProof
Prepared for North Star Roofing
Overall Website Health
58/100

Needs improvement in areas that may be costing calls and enquiries.

Executive Summary

Clear opportunities to improve trust and conversion.

The website has a usable foundation, but several sales-critical signals are either weak, unclear, or missing.

02
Category Breakdown Each category is scored out of 100.
Performance42/100
SEO56/100
Trust & Credibility64/100
Conversion39/100
03
Calls-to-action are unclear across key service pages. Visitors may not know the best next step after reading.
High
White Label PDF Reports Professional Dashboard Stripe Billing One Free Prospect Scan
The Problem

Agencies struggle to explain why a prospect should invest.

Instead of saying, "Your website could be better," show the exact issues affecting trust, conversion, visibility, and performance.

"Your website could be better." "This is exactly why."
Website AssessmentBefore and After
Before Prospect website
PitchProof Prepared for North Star Roofing
Overall Website Health
47/100

Needs work in areas that may be costing calls and quote requests.

Executive Summary

Good-looking site, weak sales signals.

Visitors can understand the business, but trust, SEO, and conversion cues are not doing enough work.

02Category Breakdown
Performance42/100
SEO38/100
Trust61/100
Conversion35/100
After Client-ready plan
PitchProof Prepared for North Star Roofing
Overall Website Health
94/100

Strong foundation with clear trust signals, calls to action, and visibility basics.

Executive Summary

Clear business case for the rebuild.

The report turns scattered website issues into priorities your prospect can understand and approve.

02Category Breakdown
Performance92/100
SEO89/100
Trust96/100
Conversion94/100
How It Works

From a website URL to a sales-ready audit.

1

Enter Website

Add any prospect URL before a call, follow-up, or proposal.

2

AI Scans 38+ Factors

The platform reviews trust, SEO, conversion, technical health, and design signals.

3

Generate Report

Get a polished assessment with a score, priorities, and practical recommendations.

4

Close More Website Clients

Use the report to create a clearer, more evidence-backed sales conversation.

Product Preview

The software sells itself through the workflow.

Report WorkflowSaved
PPPitchProof
Prepared for North Star Roofing
Overall Website Health
38/100

Weak foundation with several high-impact improvements to prioritize.

Next Best Use

Open the report before the sales call.

See the score, the top issues, and the exact conversation points in one saved assessment.

Desktop Dashboard

Manage audits, reopen reports, track usage, and move quickly from prospect research to professional presentation.

PitchProof Complete
Website Score
38/100
Top priorities Make the quote request impossible to miss.

Move trust signals closer to the main conversion path.

Mobile Report

Reports stay readable on smaller screens, so a prospect can review findings after a call without pinching through a tiny document.

Client PresentationPDF ready
Website Assessment 38/100 Recommended improvements
  1. Clarify primary call to action.
  2. Add proof near quote requests.
  3. Repair broken service links.
After the call

Send one branded report your prospect can review.

The same assessment works on desktop, mobile, and PDF follow-up.

Laptop and Mobile Workflow

Present live on a sales call, save the report, and export a branded PDF when the prospect needs something to review.

Reports

Professional Reports Your Clients Actually Understand.

The report uses business language, not dense technical jargon. Each section explains what is wrong, why it matters, and what should be improved.

Website AssessmentComplete
PPPitchProof
Prepared for Prospect
Overall Assessment
38/100

Weak foundation with several high-impact improvements to prioritize.

Executive Summary

Clear issues your client can understand.

The report explains what is hurting trust, why it matters, and what to improve first.

Recommended Improvements
  1. Add unique titles and metadata to core pages.
  2. Move reviews and proof closer to quote requests.
  3. Repair broken service, review, and navigation links.

Built for client presentation

  • Professional layout
  • Business-friendly explanations
  • Easy to understand scoring
  • White-labeled presentation
  • Downloadable branded PDF
View Example Report
White Label

Your prospect sees your agency, not ours.

Customize the agency logo, colors, application branding, report branding, PDF branding, contact information, booking link, favicon, and browser title.

  • Agency logo and colors
  • Dashboard branding
  • PDF report branding
  • Client-facing report presentation
Agency WorkspaceBranded
NSNorth Star Digital
White-label Report
Agency colors applied
Dashboard headerBranded
Report PDFBranded
Booking linkConnected
Client View

The report feels like it came from your agency.

Logo, colors, contact details, and PDF presentation carry your brand through the sales conversation.

Score Breakdown

Every category becomes a clearer conversation.

Category BreakdownPrioritized
PPPitchProof
Each category is scored out of 100
SEO24/100

Visibility signals and page structure.

Trust31/100

Reviews, proof, and credibility.

Conversion18/100

Calls to action and lead friction.

Technical57/100

Mobile, structure, and crawl health.

Performance42/100

Load quality and visitor experience.

Design78/100

Visual trust, hierarchy, and clarity.

Sales MeetingLive review
PPPitchProof
North Star Roofing assessment
Talking Point "Here are the three issues hurting trust and quote requests."
Walkthrough Order
  1. Show the 38/100 website health score.
  2. Explain the missing proof near quote requests.
  3. Use the PDF as follow-up after the call.
Sales Use Case

Use the report where website projects are actually sold.

Agencies use assessments during sales calls, discovery meetings, follow-up, cold outreach, and website proposals.

  • Walk prospects through the top priorities live
  • Send a branded PDF after the call
  • Support proposals with specific evidence
Pricing

Choose the plan that fits your agency.

Start with a 7-day trial and a $1 activation charge today. Your monthly plan starts after the trial.

7-day trial + $1 today Starter $19.99 / month

Perfect for freelancers and agencies getting started. $19.99/month after your 7-day trial.

Less than a single manual audit, with 50 scans to start prospecting.

  • 50 scans per month
  • 3,000 Lead Finder results per month
  • AI Visibility reports coming soon
  • Website Opportunity Reports
  • Top priorities and scores
  • PDF exports
  • Saved and shared reports
  • PitchProof branding
View Starter details Start 7-Day Trial
Most Popular 7-day trial + $1 today Professional $39.99 / month

Perfect for agencies presenting opportunity reports directly to prospects. $39.99/month after your 7-day trial.

Less than the cost of one freelance audit - and you can run 200 scans a month.

  • 150 plan scans per month
  • 50 bonus scans per month
  • 200 total scans per month
  • Unlimited Lead Finder results
  • AI Visibility reports coming soon
  • Everything in Starter
  • White-label reports and PDFs
  • Client-ready sales presentation
  • Custom agency branding
View Professional details Start 7-Day Trial
7-day trial + $1 today Growth $79.99 / month

Built for agencies generating higher report volume. $79.99/month after your 7-day trial.

For less than one small website tweak, your team gets 500 scans a month.

  • 500 scans per month
  • Unlimited Lead Finder results
  • AI Visibility reports coming soon
  • Everything in Professional
  • Higher-volume prospecting
  • Saved report history
  • Priority support
  • Early access to report features
View Growth details Start 7-Day Trial
Cancel anytime in Stripe 30-day money-back on your first paid month Scans stay in your workspace
Why Agencies Buy

A sharper way to show website opportunities.

Professional

Look prepared

Bring a polished assessment to the conversation instead of loose notes.

Fast

Faster audits

Create a structured report without manually building a deck for every prospect.

Authority

More authority

Support your recommendations with a clear score, categories, and evidence.

Clarity

Better conversations

Move from opinion to specific issues the prospect can understand.

How the Score Works

A website score business owners can follow.

PitchProof reviews 38+ website factors across technical health, SEO foundations, trust, conversion, performance, and design clarity. The report turns those signals into category scores, priority findings, evidence, and practical next steps for a sales conversation.

01

Collect signals

The scan reviews visible website structure, page signals, conversion paths, broken links, speed indicators, and credibility cues.

02

Score categories

Each category shows how strong that part of the website looks today, with the main website health score staying out of 100.

03

Prioritize fixes

The report highlights the issues most likely to affect trust, lead flow, and the clarity of the next sales step.

Best Fit

Built for agencies prospecting website clients.

PitchProof is not for teams only auditing their own website, and it is not an enterprise sales-led analytics suite. It is for web design, SEO, marketing, and freelance teams that need a fast way to show prospects why a website project is worth discussing now.

Proof

Real agency proof belongs here, not anonymous claims.

Named agency stories, founder proof, and third-party reviews will be added only after they are approved. Until then, the site keeps the promise specific and avoids pretending unverified proof is real.

Beta agency storiesCollect five named testimonials with role, company, photo, and outcome.
Founder profileAdd William Hall's approved photo and LinkedIn once available.
Third-party proofAdd Product Hunt, G2, Trustpilot, or press proof only when a real source exists.
Resources

Explore the agency workflows behind the report.

Web design agenciesUse audits to frame redesign conversations. Marketing agenciesConnect website quality to campaign performance. SEO agenciesTranslate technical findings into business impact. FreelancersLook more prepared on discovery calls.
How to get more web design clients Find businesses that need a new website Use website audits in sales
FAQ

Frequently Asked Questions

What does the platform scan?

It reviews website health, SEO visibility, trust, conversion, technical health, broken pages, performance, and visual trust signals.

How does the score work?

The report reviews 38+ factors across technical health, SEO foundations, trust, conversion, performance, and design clarity. Scores point to the strongest sales priorities; they should be reviewed by the agency before being presented as advice.

Can I use my own branding?

Yes on Professional, Growth, and Enterprise. Starter reports include PitchProof branding while keeping the full reporting workflow usable.

Can I download PDFs?

Yes. Saved reports can be exported as branded PDFs from the authenticated application.

How many assessments are included?

Starter includes 50 website scans and 3,000 Lead Finder results monthly. Professional includes 150 plan scans plus 50 bonus website scans and unlimited Lead Finder results. Growth includes 500 website scans and unlimited Lead Finder results. AI Visibility reports are coming soon and are not available yet.

Will I be charged today?

Yes. Stripe charges a $1 activation fee today, then your monthly plan starts after the 7-day trial unless you cancel.

Will prospects see platform branding?

Starter reports include a small PitchProof branding footer. Professional, Growth, and Enterprise reports can be fully white-labeled.

What happens to my data?

Scans stay in your workspace. PitchProof does not sell customer scan data, and saved reports belong to the authenticated account that created them.

Start Delivering Better Website Audits Today.

Create professional website assessments under your own brand and bring clearer evidence to every sales conversation.

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